Voicemail isn’t an answer.
After hours and on weekends, residents hit voicemail or a generic answering service that just took a message. Maintenance emergencies sat until morning, leasing leads went cold, and the office spent the first hours of every day digging out from a backlog of texts, emails, and missed calls.
With 3,200 units across seven states, “we’ll get back to you” wasn’t cutting it — and staffing a 24/7 desk was never going to pencil out.
