All case studiesThe droid that runs competitive intelligence

Competitors, watched while you sleep.

A droid that keeps tabs on the competition so the team doesn’t have to: it sweeps competitor sites, pricing pages, changelogs and the news on a schedule, writes what changed into a living battlecard, and posts a short “what it means for us” note the moment something material moves — looping in a human only when a change is a real threat or opportunity.

Same day
competitor moves spotted — not noticed weeks later by accident
~12 rivals
tracked continuously, so nothing slips past the team
1 battlecard
always current — sales and product read the same truth
Does
Tracks rivals, briefs the team
Where
Series-A SaaS, ~8-person marketing & product
Reaches people on
Slack, email
Works inside
The web, Airtable, Slack
Runs
Daily sweep + on every change
The situation

Watching competitors is worth it daily — which is why it never gets done.

Keeping tabs on the competition was always someone’s side-of-desk job — checked when there was time, which was never. So the battlecards went stale, a rival’s pricing change went unnoticed for a month, and the team found out about a competitor’s launch from a prospect on a sales call instead of from their own research.

The information was all public; the problem was that watching it, every day, across a dozen competitors, is relentless and dull. It needed doing constantly to be worth anything, and that was exactly the kind of work that kept losing to whatever was on fire that week.

Isometric competitive-intelligence scene: a radar scope, a two-column comparison battlecard, a magnifying glass over a pricing grid, and a trend chart
How it works

How the droid took it on.

Rather than hope someone remembers to check, the team handed the watch over. Every morning the droid sweeps every competitor, researches whatever changed, keeps the battlecard current, and posts the implication — looping in a human only when a move is genuinely strategic.

TASK#312Competitive intelligencestanding
trigger
Every morning at 6:00 — a full competitor sweep
also
Any material change, plus a Friday digest
scope
~12 tracked competitors · sites, pricing, changelogs, news
runs as
A contained droid action per sweep or change
memory
A snapshot per competitor, so it only flags what's new

Set up once, in plain language — “watch these competitors, tell me what actually changes, keep the battlecards current, and only pull me in when something's a real threat.” The droid turned that into a standing job — the competitive analyst a small team never had the headcount for.

Every sweep trips the same loop:

Ongoing handling

How it ran, move after move.

Here’s a week of competitive moves as it actually unfolded — sweep by sweep, down to how it reached for each tool. Only the one strategic launch ever needed a person.

  1. Mon 6:00amsweep · Rival A
    • Airtable
    • Slack

    Swept ~12 rivals and caught Rival A's new “bulk import” feature — researched it, logged it on the battlecard, and posted the take.

  2. Tue 9:15ampricing · Rival B
    • Airtable
    • Slack

    Detected a new enterprise tier on Rival B's pricing page — updated the battlecard and flagged the sales angle.

  3. Wed 11:40amquestion · Rival C
    • Airtable

    Confirmed Rival C's “AI assistant” launch was autocomplete-level, not agentic — already logged with the comparison.

  4. Wed 2:10pmnews · Rival D
    • Airtable

    Logged Rival D's $40M raise and the likely upmarket push, so enterprise deals won't catch the team off guard.

  5. Thu 3:30pmstrategic · Rival Aescalated
    • Airtable
    • Slack

    Rival A launched a product line into our core segment — drafted a response and looped in the head of marketing.

  6. Fri 4:00pmweekly digest

    The week reconciled — four competitor moves logged, battlecards current. Digest emailed and posted to #competitive.

See it in action

One week, move by move.

The morning sweeps, the changes they catch, and the odd question land on the left. Watch the droid pick up each one and work it end to end — across the web, the battlecard and Slack — bringing in a human only for the move that warrants it.

We used to find out what competitors did when a customer told us. Now it's the other way round — there's a note in Slack the morning anything moves, the battlecards are always current, and the only thing that reaches me is the move that actually changes our plans. It's the analyst we could never justify hiring.
Sofia L.Head of Product Marketing, Series-A SaaS

An illustrative workflow based on real product mechanics. Tool names and behaviour reflect how a droid actually runs on a schedule, researches the web, and calls connected apps; figures are directional.

Try it with your droid

Run this workflow yourself.

Copy the brief below and paste it to your droid. It’ll walk you through the prerequisites, connect what it needs, and stand the workflow up with you.

Workflow brief
I run product marketing at a small SaaS company, and keeping tabs on competitors is always the job that loses. Someone checks their sites and pricing when there's time — which is never — so our battlecards go stale, we miss pricing changes for weeks, and we find out about launches from prospects on sales calls instead of our own research. It's all public information; the problem is that watching a dozen competitors every single day is relentless and dull.

Own competitive intelligence. Apps/channels: the web (competitor sites, pricing pages, changelogs, news), Airtable (a living battlecard — one row per competitor: features, pricing, positioning, sources), Slack #competitive (the running feed), Gmail (a weekly digest to the wider team).

Run a full sweep every morning, react to material changes as they happen, and send a digest every Friday. On each sweep:
1. Visit every competitor's site, pricing page, changelog and recent news, and diff each against the snapshot you keep.
2. When something changed, research it to understand what it actually is — feature, pricing move, launch, funding, or just noise.
3. Update that competitor's row in the battlecard, dated and with a link to the source.
4. Post a short "what it means for us" note to #competitive — what changed and the implication for sales or product.

Use judgment on what reaches a person: log routine changes quietly, post a take on notable ones, and for a genuinely strategic move — a rival entering our core segment, say — draft a battlecard update and a suggested response and pull in the head of marketing, but never publish anything externally. Keep a snapshot per competitor so you only ever flag what's genuinely new.

What would a droid take off your desk?

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